Mountain City is a micro-roaster of specialty coffee. We roast coffee to order and place the Fresh- Roast® date on the bag so you'll always know when your coffee was roasted.
We sell to everyone at the same wholesale price whether you're brewing your own at home or have a coffee shop. There are no secret prices you have to log-in or have an account to see, our prices are posted on-line. Just go to our price list page. If you think coffee is getting too expensive in grocery stores and coffee shops, we agree.
If you have or perhaps want to open a coffee shop, we can help you select equipment and train your staff. If you're serious about serving the best possible cup of coffee, we can show you how to brew coffee to the highest accepted national (or international) standards. Even try to talk you out of the idea.
Our coffee is roasted in a small, German-made Probat roaster one batch at a time, a process sometimes called artisan or craft roasting. We don't profile-roast or have any automated controls on the roaster -- we use only a couple of thermometers and our eyes and ears to keep track of the process. We don't have tasting rooms or training facilities, just the know-how to make the best cup of coffee you've ever had.
We like to proselytize about the optimum methods of brewing coffee. Here's the Roastmaster brewing a pot in Mountain City's state-of-the-art coffee lab.
Most of our roast levels are light to medium so you can taste the characteristic flavor of each origin. Even our French Roast isn't so dark it no longer tastes like coffee. Ever gone into a store and saw oil on every one of someone's beans? That's a sure sign of over-roasted coffee.
Want your own proprietary blend for your restaurant or shop? Forget it. If the coffee is fresh, of good quality, and properly brewed, your customers will be amazed. It matters little what the origin is or whether they've had the same blend elsewhere. A properly prepared cup of coffee will be a knock-out whenever you serve it.
So where did the name Mountain City come from? My wife Debra suggested it, from its use in novels by Asheville born-and- raised writer Gail Godwin. She calls Asheville Mountain City in the way Thomas Wolfe called Asheville Altamont in his novels:
Oh, I remember so well the day I arrived in Mountain City. It was spring of 1937.A Southern Family, 1987
Godwin's 2010 novel, Unfinish Desires, is set almost entirely in Mountain City. If you're from around here, you'll recognize a lot of places and things, from the Enka plant to the Man's Store to the S&W cafeteria. If you're from around here and don't know what those are, you need to get out more.
Godwin was apparently not the first to use "Mountain City" for Asheville. From a 1906 City Directory, there were listings for two companies with the name. One was a "steam laundry", but the other was my kind of place --
MOUNTAIN CITY DISTILLING CO, distillers and shippers of pure NC corn whiskey, furniture nr So Ry passgr station, P H Thrash mngr phone 469