Coffee cup

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The more things change, the more they stay the same

This is a 1941 ad from Life Magazine. (Click on the image at right for a full size version.)

The ad starts: "RULE NO.1 is about making coffee. To get all its rich and satisfying flavor, use a heaping tablespoonful for each cup."

That proportion isn't far from today's minimum recommendation of
65 grams/liter, or two level tablespoons for each 6oz cup.